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by Lucas Heijn
The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.
Not all links are considered equal. It is very important to make sure that the links you have are relevant. The more relevant the page is to your site the better. If the site is relevant the link is worth more than if just a page was relevant.
Here are some methods you can use to create links to your site.
Reciprocal Links.
Once upon a time they were considered very good, today they don’t have the value they once did but they are still useful. It is important that the links you get in this way are very relevant to the content in your site. This way reciprocal links will still increase your ranking.
Article Writing.
This is the best way of creating links that can be viewed as very relevant. It is a long slow tedious journey as it means regularly writing articles and submitting them to article directories. These articles will link back to your site by leaving a hyperlink in the bio section. Most article sites will not allow hyperlinks in the body of the article. You can submit your articles to hundreds of article directories. Here are some you should submit to: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
Go as fast as you can away from these. Links to link farms can downgrade your legitimate links. Link farms are sites with scrolling pages of just links. They are viewed as spammers by the search engines. If you associate your site with them your site by association will also be viewed as part of the spammer’s network.
Directories
Directories such as Yahoo, DMOZ and other reputable directories can greatly increase the value of your links. Try to get your site listed with DMOZ. It’s not easy but well worthwhile. To do so you will need to find the perfect category and submit your site. Keep submitting your site every 4 - 6 months until you are listed.
It is easier to get listed with Yahoo. Easier in one way and that is you don’t need to keep trying. Not so easy in another way and that is it will cost you $299. Google sees Yahoo directory as somewhat of an authority. Your link will be valuable because of this.
Another link that is important is anchor text. Anchor text is the text in the hyperlink. An example of anchor text is this: For the very best in web hosting you can’t go past LinksParadise. The words “web hosting” is hyperlinked. This is anchor text. I used “web hosting” as this would be a keyword my site is optimized for. If you did a search with Google for the words “Click Here” you will find that the #1 site for that search term is Adobe. This is because many sites link to Adobe Acrobat Reader, and use the anchor text “Click Here”
An anchor text link that uses the keyword or key phrase is far better. For example if you were targeting the keyword phrase; “low cost web hosting” You would anchor it this way: “to really benefit from our low cost web hosting here are some pointers” The keyword phrase we are targeting is our anchor text.
These are just a few of the many things you can do to increase your ranking with Google.
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