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Director of Marketing (Dallas)
Reply to: Mjobs@mpoweropen.com
Date: 2008-05-16, 8:19AM CDT
Dallas-based MPower is the first open source company providing full-featured constituent relationship management software for nonprofit organizations. It is the most powerful, multi-channel relationship development solution for charitable groups, providing the control, options, flexibility, transparency, and ability to collaborate – all without license fees. MPower enables organizations to manage important daily operations (including donation processing, fulfillment, event and volunteer management, call center activity tracking and major donor relations) and also leverage key constituent data from all channels for marketing that builds strong, lifetime relationships. MPower serves hundreds of nonprofits of all sizes with diverse missions and constituencies, including some of the world’s largest and most sophisticated direct marketers.
For more information, please visit www.mpoweropen.com .
The Director of Marketing is a hands-on, highly innovative and energetic individual who will conceive and execute marketing and communications programs that deliver a clear message about MPower to our current and future markets. The candidate will also demonstrate outstanding campaign management, lead generation, integrated communications, website and events skills. This person will work alongside the Vice President of Sales and Vice President of Corporate Communications.
Job Responsibilities
• Develop and execute a marketing communications plan that includes effective brand development, integrated marketing communications, lead generation, and effective influence on the sales pipeline.
• Direct and manage all aspects of marketing campaigns including the following:
o Corporate branding and advertising including advertising, website, collateral
o Lead generation (landing page, offer, response, database marketing)
o On/off-line events (trade shows, user conference, webinars, etc.)
o Maximize message and tracking on corporate website
• Create a highly productive working relationship with sales, product management and corporate communications to create all materials needed to drive leads. This includes planning and creating campaign strategies, tactics, activities and materials for the purpose of conveying the most positive and consistent marketing message to target markets.
• Coordinate with product management to manage communications activities for launches and support efforts to ensure appropriate messaging delivery to internal sales team and external target markets.
• Initiate both creative and strategic sessions internally as well as with external agencies to implement advertising and marketing campaigns.
• Develop communications to sales and leadership team on items in the news, analyst research, internet forums and communities that are pertinent to MPower business plans and marketing activities.
Job Requirements
• 3-5 years of relevant experience; the ideal candidate will have some combination of lead generation, marketing communications, web marketing, event management, and/or field marketing roles in B2B software/services companies.
• Sharp attention to execution, detail and process; excellent editing, communication, creativity, organizational, and project management skills.
• Proven ability to work with and negotiate with outside vendors (agencies, conferences, etc.).
• Excellent ability to collaborate successfully in a cross-functional environment, as well as with senior management.
• Demonstrated strong initiative, high energy, even temperament, and complete follow-through as well as the ability to work under strict deadlines and budgets.
• Disciplined, data-driven decision making ability.
• Strong listening skills; demonstrated ability to ask effective need-development questions.
• Microsoft Office, CRM, email systems, website and web analytics, Web publishing software experience.
• Ability to deliver projects on deadline and as designed.
• Self motivated and able to thrive in a fast-paced and client-focused environment.
• Bachelors degree or equivalent work experience in marketing required.
• Positive attitude, strong work ethic and desire to achieve.
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