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According to a new report, the rise in online promotional spending is due to “the inability of newspapers, magazines, radio and TV to prove return on advertising investment.”
Spending on online promotions, including contests and coupons, will nearly triple to $22.8 billion by 2012 from $8 billion in 2007, according to Borrell Associates’ Online Promotions: The Big Shift report. Borrell said online promotions account for 22% of overall interactive marketing spending.
Those marketers who promote products with online coupons are in sync with consumer Web use.
A May 2008 BusinessWeek article said that coupon Web sites were getting more traffic this year. The magazine cited March 2008 comScore data showing 281 million page views for coupon sites, up 38% from March 2007.
Get the full story at eMarketer
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